In a pre-seed investment round headed by Rebalance and involving investors connected to the IAN Angel Fund, startup of natural sweeteners The Sweet Change raised Rs 1.7 crore.
Manvi Agnihotri and Sheen Hitaishi founded The Sweet Change in 2024 with the goal of creating monk fruit-based sweeteners as sugar substitutes. Its goods are made without erythritol, artificial chemicals, or fillers using monk fruit, allulose, and prebiotic guar fiber.
The business intends to use the additional funding to develop new products, broaden its distribution network, and increase its market share in the sugar substitutes sector.
Within a year of its launch, the company claims to have completed over 15,000 orders and made over Rs 1.69 crore in revenue. Additionally, it recorded an 84% month-over-month compound growth rate over the previous three months, with monthly sales increasing from Rs 8 lakh to Rs 50 lakh following the introduction of its sweetener drops in March 2026. The company claims to have 75% gross margins and to be one of Amazon India’s top sweetener brands.
According to the firm, the market for sugar replacements in India is valued at more than $650 million. It is developing a line of natural sweeteners for consumers who want to cut less on sugar without sacrificing flavour.
Rebalance is an early-stage accelerator and angel community that invests up to $250,000 in pre-seed and seed-stage startups. Since 2019, it has backed 30 startups, with female founders accounting for 75% of its portfolio companies.
