New Delhi: Trell, a lifestyle blogging platform that allows users to create 3-5-minute original content videos in their native languages, witnessed a huge spike in user base with 5 million new content creators from Tier 1 & Tier-2 cities. The platform has grown 10X since the ban, with a total user base of 45 million+. Some of the top cities on the platform include Lucknow, Chandigarh, Jaipur, Mysuru, Visakhapatnam, Guwahati, Goa.
With over 530 million internet users, India has the second-largest internet user base in the world today. According to a report by Zinnov, 81% of tier-2 and 80% of tier-3 respondents chose mobile as their preferred platform for consuming online content. Additionally, Video-based content is the most preferred content type, with more than 68% of respondents choosing it over text-based content.
Popularly known as Video Pinterest for Bharat, Trell is the go-to platform for users to share their experiences, recommendations, and reviews across various categories including health and fitness, beauty and skincare, travel, movie reviews, cooking, home-décor and much more. Various parts of the country have shown varied interests in how they create and consume content on the platform. North and North Eastern cities share a common interest in Personal Care, Fashion, and Food. Users in the southern hemisphere share their passion for Recipes, Gadgets, and Yoga (Health & Fitness).
Men and Women both from the western parts are consuming skincare and fashion content. Additionally, the platform also allows users to earn rewards, goodies, and vacations through its interface.