Gladful, a protein-focused children’s nutrition business, has raised Rs 8 crore in new capital backed by Eternal Capital, a fund established by Dhruv Dhanraj Bahl, the former chief operating officer of BharatPe. Antler India, Venture Catalysts, and other investors also participated in the round.
Following its initial seed round of Rs 7 crore in 2023, the latest funding follows.
Gladful, which was founded in 2022 by siblings Parul and Manu Sharma, specializes in clean-label, high-protein nutrition and sells kid-friendly items like pancake, dosa, and chilla mixes.
With NutraMilk, it has joined the Rs 12,000 Cr kids’ milk mix market. According to the firm, its products are manufactured with plant-based components, are free of additives and refined sugar, and can be prepared in as little as ten minutes.
With the help of digital and quick-commerce platforms, the company plans to increase its workforce, improve research and development, and fortify its position in tier I and tier II cities.
In the next three years, Gladful intends to increase its income to Rs 60 crore while expanding its breakfast and milk mix product lines.
