Carpediem Capital, a consumer and services-focused private equity fund, has contributed $7 million in growth funding to Trufrost & Butler, a supplier of commercial refrigeration and foodservice equipment.
By improving order fulfillment, growing the service infrastructure, increasing domestic manufacturing, and investigating foreign markets, the money raised will be utilized to improve the customer experience.
The company, which was founded in 2018 by Neeraj Seth and Satish Dudeja, serves the HoReCa (Hotels, Restaurants, Cafés) market in India.
Trufrost & Butler offers affordable, innovative solutions that satisfy the demands of tier II and tier III markets in light of the quick growth of QSRs and foodservice operators outside of metro areas.
Its portfolio includes equipment for food preparation, refrigeration, and beverages that are made to provide customers with dependable performance and a faster return on investment.
With the additional funding, it intends to strengthen its service foundation, boost manufacturing capacity, and improve beverage and culinary support programs.
In the last few years, Trufrost & Butler has established itself as an experiential, service-driven brand in a fragmented market, going up against both domestic and international suppliers of equipment.
Trufrost & Butler plans to use this funding to boost growth in India and get ready for a limited international expansion.
