$1 M seed extension raised by SA logistics startup GoMetro to accelerate growth

GoMetro, a South African logistics company, has raised a seed extension round of ZAR16.3 million (US $1 million) to accelerate its growth, strengthen its sales team, and aggressively expand into the South African, UK, and American markets.

GoMetro is a mobility management platform that helps public transportation and logistics companies improve operational efficiency, future-proof their services, and stay competitive. Hundreds of fleets throughout the world benefit from the solution, which provides the building blocks for the quick creation of mobility applications.

Kalon Venture Partners, Hlayisani Capital, Tritech Global, 4Decades Capital, and E Squared Investments have invested $1 million in the business, which will be used to make critical hires and continue to invest in its revolutionary tech platform, product engineering, and development.

“By using our mobility management platform and digitising their entire fleet, operators can save up to 30 percent in operating costs by increasing overall vehicle utilisation, controlling excess mileage and managing back-office costs. We have also seen our customers increase the certainty and accuracy of their delivery windows by 50 percent,” said the CEO of GoMetro, Justin Coetzee.

Clive Butkow, CEO of Kalon Venture Partners, expressed his delight at the prospect of investing in a company that is growing both locally and globally.

“Kalon’s investment was motivated by the exceptional GoMetro team, as well as the innovative digitization of transport operations to better manage mobility. The GoMetro fleet works with logistics providers’ existing investment in telematics, provides accurate route planning and on-time alerts, and saves them money in back-office costs and contract performance,” he said.