StashAway purchases MakeGoodwill to expand Singapore’s wealth offering to include digital wills
StashAway, an investment platform based in Singapore, has purchased a producer of digital wills. MakeGoodwill is expanding its wealth management services to include legacy planning.
MakeGoodwill will remain a stand-alone brand, according to StashAway. The acquisition’s financial specifics were not made public by the firms.
Using guided questions, MakeGoodwill enables Singaporeans to draft a will online. Since the platform’s introduction, over 1,100 wills have been created, according to the company.
Thus far, StashAway has mostly concentrated on exchange-traded funds, private-market products, investment portfolios, and cash management. Its first foray into legacy planning is the acquisition of MakeGoodwill.
MakeGoodwill charges S$179 for a will, which includes lifelong access to completed documents and one year of unrestricted revisions. Customers can continue editing the document for S$35 a year after the first year. A second will can be added by couples at a reduced cost.
The platform uses templates created by Singaporean attorneys to create wills. For the document to be legally valid, users must still print it and sign it in front of two impartial witnesses.
MakeGoodwill is not a law company and does not offer legal advice, according to StashAway. The service is not meant to replace legal counsel in more complicated situations; rather, it is designed for relatively simple estate-planning needs.
According to research cited by StashAway, a large number of Singaporeans do not have a current will. According to its own study conducted in March 2026 among 125 StashAway customers, over 40% of those who had a will stated it was outdated, and three out of four respondents had none at all.
The company survey should not be regarded as typical of all Singaporeans since it only includes StashAway customers.
According to Michele Ferrario, co-founder and CEO of StashAway, the acquisition is meant to expand the company’s function beyond accumulating wealth to include asset transfer planning.
Operating in Singapore, Malaysia, Hong Kong, the United Arab Emirates, and Thailand, StashAway was founded in 2017. MakeGoodwill will continue to be accessible independently via its own platform.
