Shoplinks, an FMCG precision marketing platform, secured a seed investment round of $900,000.
Cocoon Capital (lead) and the Indonesian Women Empowerment Fund were among the investors.
Before expanding into other Southeast Asian economies, Shoplinks would utilise the cash to improve its position in Indonesia. The cash will also be utilised to expand the company’s staff and invest further in product development.
The business also intends to grow its network of partners in both enterprise retail and ‘warungs’2, the mom-and-pop stores that account for 70% of all retail spending in Indonesia.
It provides FMCG companies and retailers with a smart, digital end-to-end marketing platform that makes distributing customised coupons simple. This allows companies to make the most of their promotions and allows customers to take advantage of amazing bargains both online and offline.
Shoplinks has been collaborating with major FMCG brands like Procter & Gamble, Unilever, and Johnson & Johnson since its inception in 2020, processing thousands of redemptions every month.
