In its first external fundraising round, Keus, a smart home automation startup, raised Rs 100 crore ($12 million), with the help of private equity firm OAKS Asset Management. The remaining funds were contributed to the round by the company’s founders, Brijesh Chandwani and Subram Kapoor, and the OAKS Consumer Fund invested Rs 80 crore.
According to a press release from Keus, the company will use the money to expand into tier I and II cities, establish new experience centers in major cities like Delhi NCR, Bangalore, Pune, and Mumbai, and strengthen its position in Hyderabad.
Keus is an Indian company that was founded in 2017 in Hyderabad and serves high-end and luxury homeowners. It has so far worked with Hyderabad’s interior designers and architects to install its cutting-edge smart home system in more than 1,500 upscale homes.
In addition, the company plans to strategically position the brand in the premium homes segment and develop new product offerings in the areas of lighting and home automation.
Approximately Rs 1,000 crore has been invested by the OAKS Consumer Fund in eight different companies, including Wow Momo, Incred, Credable, Troo Good, FoodLink, and Keus Smart Home.
