The top investment bank in the MENA area, EFG Hermes, a division of EFG Holding, is happy to announce that it has purchased a minority interest in Kenzi Wealth. Additionally, EFG Hermes is happy to announce the signing of a memorandum of understanding with Kenzi Wealth, a well-known Danish digital wealth manager that assists investors in building and rebalancing their portfolios by utilizing cutting-edge AI-powered asset management technologies and investment risk analytics.
In keeping with EFG Hermes’ digitalization vision, the new investment and partnership mark a significant turning point that should open up new investment opportunities for clients. Through the integration of Kenzi Wealth’s cutting-edge artificial intelligence tools, EFG Hermes’ extensive client network, and award-winning research intelligence, the company will be able to provide its clients with a more streamlined and customized investing experience. Investors will be able to tailor their investing journey to meet their individual needs and manage their portfolios in a more sophisticated and distinctive way thanks to AI capabilities.
Ahmed Waly, Global Head of Brokerage at EFG Hermes, expressed his confidence in the collaboration: “We are delighted to join forces with Kenzi Wealth, a company that shares our commitment to innovation and excellence. This significant move marks EFG Hermes’s foray into the realm of personalised investment tools using state-of-the-art technology, thereby expanding our portfolio of products and services. The fusion of our acclaimed research capabilities with Kenzi Wealth’s cutting-edge AI-powered digital investment tools is part of our shared vision to introduce a truly comprehensive and unparalleled end-to-end investment experience that sets a new standard in the industry.”
Mohamed El-Masri, Founder and CEO of Kenzi Wealth, expressed his enthusiasm for the collaboration: “We are thrilled to join forces with EFG Hermes to bring sophisticated investment features to clients, including advanced investment risk analytics, investment selection, portfolio construction, and rebalancing. This partnership will enable us to offer new investment tools to investors powered by technology and unrivaled research capabilities.”
Kenzi Wealth is an expert at customizing complex investment features to each individual investor’s requirements. Through the new business, EFG Hermes will also be able to update EFG Hermes ONE, its cutting-edge trading platform, with cutting-edge technologies. In the near future, EFG Hermes ONE will offer a comprehensive end-to-end investing experience, encompassing everything from trading and research to portfolio management on a single platform. With its cutting-edge approach and unparalleled research capabilities, it raises the bar for the sector.
“We are committed to empowering our clients with the tools they need to make informed investment decisions and achieve their financial goals,” said Ahmed Waly. “This is just the beginning. There are numerous opportunities for additional synergies based on EFG Hermes’ ambitious fintech roadmap, which aims to develop a wider range of investment products and services in collaboration with Kenzi Wealth.”
EFG Hermes has demonstrated its strong commitment to advancing fintech innovation and democratizing access to high-quality investment solutions through the acquisition of a minority stake in Kenzi Wealth.
