As part of its Series B and Series A extension rounds, Grubtech, a top SaaS integration and unified commerce platform that powers F&B and Quick Commerce businesses, announced that it has raised $15 million.
Leading online food and fast commerce marketplace Jahez Group, a Saudi Arabian-listed company, spearheaded the Series B round, in which current investors Addition and Hambro Perks’ MENA-focused fund Oryx Fund also participated.
In order to fill the technology vacuum in the food and beverage industry for omnichannel operations, Grubtech was established in 2019. By integrating a variety of online and in-store ordering channels into downstream systems like POS, ERP, inventory, third-party logistics, and loyalty programs, its flagship product, gOnline, gives users access to a true unified commerce engine. Additionally, Grubtech offers solutions for AI-driven data analysis, fulfillment, and in-store operations.
Grubtech’s customer base has expanded beyond fast-moving consumer goods (F&B) to include leaders in the quick commerce space like pharmacies and groceries, spanning 18 markets. The company intends to open offices in Saudi Arabia, Europe, and the UK with the proceeds going toward expediting geographic expansion.
“Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data,” said Mohamed Al Fayed, Grubtech’s co-founder & CEO. “We are excited to continue our push into different markets where we’ve identified strong demand and growth potential.”
Customers can increase sales volumes significantly through a variety of channels, improve fulfillment times, and gain access to a wealth of real-time data that can be used for both operational and strategic decision-making by using Grubtech’s solutions. By using Grubtech’s solutions, operators can cut waste and operating costs while easily doubling sales per square meter and improving service speed by 25%.
Abdulaziz Alhouti, Jahez Group’s Chief Investment Officer, said, “Having invested in multiple technology solutions across the F&B and Quick Commerce sectors, we’ve seen firsthand the value of Grubtech’s integration platform across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies.”
