A seed round led by Fireside Ventures and Whiteboard Capital has raised $2 million for the kids’ personal care brand Tuco Intelligent. In addition, early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth, and Mokobara, as well as angel investors Vijay Nehra and Arjun Purkayastha, participated in the round led by Ashish Goenka.
Tuco Intelligent, a company founded in 2023 by Aishvarya Murali, provides a selection of sustainable and natural personal care products exclusively for children. The product line consists of deodorants, soaps, lotions, and creams.
All products declare that they are made entirely of plastic that has been recovered from landfills and the ocean to give children a greener world.
Tuco caters to children between the ages of 4 and 12, a group whose needs are constantly evolving.
The website of Tuco and online stores like Amazon, Flipkart, Myntra, Nykaa, and Firstcry offer their line of intelligent skin products.
High-growth consumer brands have been supported by Fireside Ventures, which has invested in companies like Mamaearth, boAt Lifestyle, Yogabar, and The Sleep Company. Among the creative businesses in Whiteboard Capital’s portfolio are Atomberg, Cred, Jupiter, and Daily Ninja.
