In a Series B funding round that was co-led by Ashish Kacholia and the Asian Promoter Group, consumer food brand Yu has raised Rs 55 crore ($6.5 million).
Some of the company’s seed-stage investors, who have reportedly realized over 4x returns on their investments, are said to have been given an exit.
According to a press release from Yu, the additional funding will be utilized to increase distribution, bolster its food portfolio, and broaden its beverage selection with recently introduced 100% fruit juices.
Yu, an omni-channel consumer brand that uses only natural ingredients, was co-founded in 2021 by Bharat Bhalla and Varun Kapur. The company offers a variety of instant food and beverage products. The company’s product line has grown to include ready-to-cook noodles, pastas, and natural beverages without concentrate or added sugar. Originally, the brand only sold instant cup noodles and pasta.
With an offline presence in more than 7,500 stores throughout India, Yu claims to have created an omni-channel distribution network. The brand is accessible throughout India on all e-commerce channels (Amazon, Flipkart Grocery, Dmart Ready), Q-commerce platforms (Blinkit, Swiggy Instamart, and Zepto), and institutional segments (Akasa Air, SpiceJet). It has also made a name for itself in the South African market, where more than 2,000 retail locations currently carry its goods.
