Dubai’s top platform for designer lending, renting, and reselling, Best Kept Shared, has announced that it has acquired BAZAARA, the biggest peer-to-peer fashion resale marketplace in the area. By fusing the advantages of two top platforms, this strategic acquisition represents a critical turning point in the development of the sustainable fashion sector in the United Arab Emirates and provides a comprehensive solution for fashion enthusiasts.
Leading the way in the designer fashion rental industry, Best Kept Shared provides a carefully chosen assortment of high-end apparel and accessories for rental and resale, akin to Airbnb but for luxury fashion. The platform gives its users access to the city’s hippest closets. Best Kept Shared hopes to grow its user base and increase its inventory for users by acquiring BAZAARA.
Known for its strong and first-to-market peer-to-peer resale marketplace, BAZAARA has played a significant role in advancing circular fashion in the area. By enabling people to purchase and sell used clothing from one another, the platform promoted a community-driven strategy. By combining Best Kept Shared’s current infrastructure with BAZAARA’s vast network, the acquisition will give customers even more choices for purchasing, renting, and selling premium fashion items.
Best Kept Shared co-founders Sophie Kjøller and Kelly Power were thrilled about the purchase. “This acquisition is a significant milestone in our journey to revolutionise the luxury fashion industry, expanding our market reach and helping more women to access luxury fashion without the designer price tag or environmental impact.”
Customers are increasingly looking for socially and environmentally conscious alternatives to traditional retail, and the acquisition fits in with the growing global trend towards sustainable fashion. Best Kept Shared is positioned to become the preferred platform for fashion enthusiasts in the United Arab Emirates and beyond as a result of this merger, providing a distinctive fusion of accessibility and luxury.
“We are thrilled to be joining Best Kept Shared in this exciting venture. Our shared vision for promoting sustainable fashion and empowering our communities aligns perfectly,” said CEO of BAZAARA, Alyssa Mariano. “This partnership will allow our users to continue on their resale fashion journey while also having the option of renting and lending.”
BAZAARA will ensure a seamless transition for its users by moving them to Best Kept Shared as the integration process gets underway.
