Origin Fresh, a fresh produce brand, has raised $1 million in a pre-seed funding round led by Aeravti Ventures and including Ultra HNIs.
According to a press release from Origin Fresh, the new funding will be used to improve the delivery network and encourage the construction of state-of-the-art infrastructure.
Origin Fresh, which was co-founded in 2020 by Prashanth Vasan and Sidharth Raveendran, removes middlemen to provide unbeatable prices and unwavering quality by delivering farm-fresh, untouched produce straight to customers’ doorsteps. The startup is dedicated to promoting a deliberate approach to meal planning and healthy living by urging customers to value freshness and quality over speed.
The Bengaluru-based company claims that by providing high-quality, farm-fresh produce, it hopes to improve culinary experiences and advance general wellbeing while igniting a movement that honors the nutritional value and richness of fresh produce. The brand guarantees a 12-hour delivery time from the farm to the customer’s house.
According to Origin Fresh, more than 60% of customers placed repeat orders within two weeks, and the company has exceeded 5,000 orders in the first 40 days since launch. Because of its quality and freshness, the company has gained a lot of trust. With a vast catalog of more than 250 products, including many exotic options, it has established a niche among health-conscious customers by concentrating only on fresh produce.
