At a valuation of more than Rs 100 crore (more than $12 million), Fitspire, a family health nutrition and protein supplement brand, has raised $1 million in a bridge round for Series A preparation led by McDonald’s India (North and East) Promoter Anant Agarwal, MM Agrawal Group (MMG), and angel investors from AKG Financials.
Fitspire raised money earlier this year from investors such as Dheeraj Jain of the Redcliffe Group, Sohil-Ashish Chand of LC Nueva Capital, and Ruchirans-Anuraag, a Jaipuria family office. International singer Sukhbir Singh, Ivor Braganza of Next 5 Ventures Oman, and Amit Singhal of Fluid Ventures.
With the additional funding, the Delhi-based startup plans to fortify its ecosystem, boost market expansion, establish its brand, and generate new sources of income.
Fitspire was founded in 2020 by Vipen Jain, Nidhi Jain, and Hinah Sawhney with the goal of gaining 2% of India’s nutrition market, which is currently worth about $11.85 billion and is expected to reach $28.70 billion by 2032.
Fitspire is introducing a new line of cutting-edge goods as part of its expansion plans, such as protein shakes, protein cookies, protein chips, protein spreads, and bakery goods enhanced with protein.
