Men’s personal care brand Unbound raises Rs 8 Cr funding from Fireside Ventures
In a funding round headed by Fireside Ventures, men’s personal care company Unbound has raised Rs 8 crore.
According to a press release from Unbound, the new funds will be used to introduce its first line of skin, hair, and body care products.
Atul Arora and Kanika Mittal co-founded Unbound, a performance-driven self-care brand for men made for contemporary lifestyles. The company produces multipurpose, high-efficacy skin, hair, and body care products.
Unbound uses effective, simple, and efficient solutions to deal with common stressors like sweat, sun exposure, pollution, and hard water. The company is getting ready to launch in India.
The Gurugram-based company specializes in creating high-performance formulations that integrate several features into a single, smooth experience. This strategy is based on streamlining grooming and improving its usability and efficiency for contemporary consumers.
Basic hygiene products or modified versions of more general beauty products have dominated the Indian men’s personal care market. But changing lifestyles are starting to change this narrative. Fitness, outdoor activities, and high-performance routines are becoming more popular among a younger generation of men, which is driving demand for products that are both functional and adaptable.
