Qatar’s Snoonu supports accounting startup HASIF to aid in digitization of SMEs

Snoonu has announced its investment in HASIF, a Qatari startup specialising in smart accounting and financial compliance solutions for SMEs, as part of the Snoonu Startup Factory initiative aimed at empowering entrepreneurs and accelerating innovation in Qatar.

The investment follows the Startup Factory competition and showcase held last week, where emerging startups presented solutions addressing key business and market challenges.

Founded by Qatar University graduates and entrepreneurs Noof Alhbabi, Maryam Eisa, and Dana Alwadaani, HASIF is building an AI-powered digital platform designed to help SMEs manage accounting, invoicing, financial reporting, and compliance processes more efficiently.

The platform combines automation tools with AI-driven features while also connecting businesses with accounting experts and supporting companies in preparing for future VAT and digital compliance requirements across Qatar and the wider region.

The investment marks the second startup backed through the Snoonu Startup Factory initiative, following Snoonu’s earlier investment in Sufra AI.

According to the company, the move reflects Snoonu’s long-term strategy to support local innovation, invest in promising founders, and contribute to building Qatar’s entrepreneurial ecosystem and knowledge-based economy.