Music streaming and distribution platform Damroo raised Rs 5 Cr from Hindustan Times

Hindustan Times has made a strategic investment of Rs 5 crore in Damroo, an artist-first music streaming, distribution, and growth platform.

According to a press release from Damroo, the proceeds will be utilized to expand its content catalogue, improve regional music discovery, scale artist networks, strengthen its technology infrastructure, and provide new opportunities for fan engagement and monetization for creators nationwide.

Ram Mishra founded Damroo in 2021 with the goal of empowering independent and regional musicians throughout India through marketing, distribution, publishing assistance, audience expansion, royalty support, and monetization solutions that support musicians in developing long-term careers.

Discoverability, audience reach, monetization, and long-term career sustainability are some of the major issues facing independent artists today. The Mumbai-based startup seeks to address these issues.

At the moment, Damroo provides digital music distribution, publishing management, YouTube growth management, marketing assistance, artist collaborations, A&R advice, support for royalty collection, and funding for content creation. The platform also helps artists become members of publishing societies such as Indian Performing Right Society (IPRS), enabling them to access long-term publishing royalties and sustainable revenue opportunities.