Culture-led lifestyle brand CUNIN raises $450K Pre-seed funding from All In Capital, Huddle Ventures
Culture-led lifestyle brand CUNIN has raised $450,000 in a pre-seed funding round co-led by All In Capital and Huddle Ventures.
According to a press release, the fresh capital will be used to accelerate product development, expand the team, strengthen brand-building efforts, and grow the company’s offline retail presence.
Founded by Kunal Shukla, Amish Bibhu, and Afsal, CUNIN currently operates in the fragrance segment, with plans to expand into the broader lifestyle market. The startup aims to build a global consumer brand centered on identity, community, and storytelling.
Its flagship offering is a range of portable perfume accessories—fragrance products designed to be worn, clipped onto belongings, or carried throughout the day. The products are currently sold through the company’s direct-to-consumer website. Its debut collection, The World of Antonyms, incorporates a distinctive creative concept across its product design, packaging, and branding.
The collection introduces characters such as IM-Perfect, DIS-Loyal, MIS-Placed, and MIS-Aligned, encouraging customers to embrace and express different facets of their personalities.
Looking ahead, CUNIN plans to broaden its fragrance lineup while investing in original content, immersive brand experiences, and community-building initiatives. The company also intends to expand into adjacent lifestyle categories and collaborate with international creators and cultural influencers over time.
