Mumbai: Male grooming brand Bombay Shaving Company has raised Rs 45 crore ($6.2 million) in a funding round led by consumer goods giant Reckitt Benckiser.
The round saw participation from individuals including Avaana Capital founder Anjali Bansal and CleanMax Energy managing director Kuldeep Jain.
The brand’s owner, Visage Lines Personal Care Pvt Ltd, will mainly use the capital for expanding rapidly in offline retail distribution as post-Covid footfall rises.
“As we build omnichannel revenue streams, we are cognisant that brands will be scaled through strong digital and retail distribution,” said Shantanu Deshpande, founder of Bombay Shaving Company.
Deshpande, a former McKinsey & Co consultant, had launched Bombay Shaving Company in June 2016. The company now has more than 100 products across shaving, bath and body, skin, and beard care categories.