New York: GlassesUSA.com, an Optimax Eyewear subsidiary, the leading online eyewear retailer in the US, has announced today the close of $45 million in funding from Tene Investment Fund.
Established in 2008, GlassesUSA.com is succeeding in its mission to disrupt the $120 billion global eyewear industry by cutting out the middleman and offering consumers prescription and non-prescription eyewear at affordable prices, through a hassle-free shopping experience.
In the last few years, the company experienced substantial growth in confidence among Americans to purchase prescription eyewear online and was ranked as one of the fastest-growing e-tailers in the US by Internet Retailer magazine. With the outbreak of the COVID-19 pandemic, the company has experienced massive growth from both returning and new customers.
GlassesUSA.com’s competitive edge is due to industry-leading technology and marketing capabilities. Based on unique models of data collection, the company can profile its users in order to personalize product and marketing offerings on the website. Throughout the years, the company’s sales and profitability have also been accelerated by a combination of data-driven performance marketing, coupled with technological and operational excellence.
“We strongly believe that people should not be overpaying for a health necessity such as prescription eyewear. We founded GlassesUSA.com to disrupt the industry and help everyone see better by offering high-quality glasses at affordable prices. During the COVID-19 pandemic we have been privileged to be able to continuously support our customers’ needs, pushing for innovative ways to make shopping from home as comfortable and as hassle-free as possible for them,” said GlassesUSA.com CEO and Co-Founder Daniel Rothman.
This new funding will be used to finance the future expansion plans of the company, including a new US-based, advanced fulfillment center, R&D, and expansion of customer service solutions.