The tech research firm Populix, based in Indonesia, said that it had closed the first round of its Series B funding round with $4.3 million.
According to a statement from Populix, the investment was spearheaded by MSW V Asia Fund X, with involvement from current investors Intudo Ventures, Altos Ventures, and Acrew Capital.
Populix stated that it is dedicated to creating and refining its artificial intelligence (AI) models in order to automate research procedures and produce quicker and more accurate insights with the Series B funding it has received.
In order to facilitate faster data collection, the company is also working on AI machine learning to create synthetic respondents, or artificial personas that mimic human responses.
To help industry participants and policymakers optimize AI adoption in their research, the two developments are given priority.
“This funding encourages us to continue reinforcing our business fundamentals by developing services and leveraging technology to innovate in the future,
“In addition, Populix also aspires to expand its market to Southeast Asia based on strong demand from current clients,” said Dr. Timothy Astandu, Co-Founder and Chief Executive Officer of Populix.
Expanding public access to research has been a priority for Populix since closing the Series A round in 2022.
To assist governments and organizations in analyzing public opinion, the effects of policies, and social and economic trends, the firm started the Policy & Society Research service in 2023.
In the meantime, the company created NeXa, an AI-based research assistant that can assist users with all aspects of research, from designing and creating questionnaires to reaching specific respondent groups and drawing conclusions.
Over the past 12 months, Populix has doubled the number of projects it has completed, with 65 percent of those projects coming from repeat customers.
The company has also broadened its clientele to include the government and telecommunications sectors, underscoring its expanding presence in the research sector.
