Cloud kitchens, restaurants, and food outlets saw an increase in orders by 30-35% on the 31st night. With people celebrating New Year, several customers chose to order online rather than cook at home. The volume of food orders on the 31st was higher than it was during Covid-19 as people stayed indoors.
Other online grocery platforms such as Blinkit, Instamart also saw a threefold jump in their orders.
Zomato received more orders this new year compared to last year with a surge of 45%. Swiggy also recorded a high registration of orders on the 31st December. Customers were advised by Zomato Chief govt. Deepinder Goyal placed their orders as early as they could in order to avoid the peak time rush. Zomato delivered 2 million orders on the 31st night. In a tweet, Deepinder Goyal said “We have touched last year’s OPM already! Folks, please order now to avoid last-minute rush and potential server FUs.” Further adding that the volume on New Year’s Eve went up to 45% compared to 2021 which seems like they hit a crazy milestone. “IF we manage to stay alive. Nervous AF,” said Deepinder Goyal. He also said that he would go out to ship a few orders.
Shakir Haq NKP Empire chief executive said “There were no disruptions and orders were accepted and delivered smoothly. There was no delivery workforce shortage last (Saturday) night.” Shakir Haq is the CEO of Hotel Empire and an alumnus of the Indian Institute of Management in Bengaluru. It wasn’t only Swiggy or Zomato, there are other food outlets that saw a huge demand for orders.
Sriharsha Majety Swiggy’s founder and CEO said, “the company had delivered more than 1.3 million orders as of 6.33 pm on Saturday. As per the company, there was a 46% jump in traffic from tier-2 and -3 cities compared with regular days. As a result, these cities saw an increase of 49% in orders compared to 2021″.