With the help of its current investors, including Sauce VC, Lotus Herbals Family Office, Sara International Family Office, Huddle, and others, oral care company Perfora has raised $2.5 million in a fresh round headed by RPSG Capital Ventures.
According to a press statement from Perfora, the business intends to utilize the money to expand its digital presence through platforms that cater directly to consumers as well as markets.
The oral care company Perfora was established by Jatan Bawa and Tushar Khurana. It sells items including the Smart Electric Toothbrush, SLS-free toothpaste, enamel-safe teeth-whitening pens and powder, smart dental flossers, and alcohol-free probiotic mouthwash, among others. According to the company, the toothpaste it produces is certified and free of harmful substances.
According to Perfora, it seeks to revolutionize oral hygiene for Indian customers and has the expertise to develop safe and efficient solutions using toxic-free components and cutting-edge technology.
RPSG Capital Venture, a venture capital fund established in 2018, focuses on investing in consumer brands and generally makes Series A investments of up to $4 million. The Souled Shop, mCaffeine, Plix, True Elements, Vedix, and SkinKraft, among other well-known direct-to-consumer firms, were among those it formerly supported.
Perfora directly competes with Sippline, Bamboo India, Daybreak, and Buy91 in addition to more well-known consumer goods companies with a line of toothpaste, electric toothbrushes, and other oral care items.
