Only a few months after its debut, Indonesia’s Orderfaz announced that it had raised new funds in a funding round that was solely led by Singapore-based VC firm 1982 Ventures.
Reynaldi Gandawidjaja, CEO and co-founder of Orderfaz told the media that the company, which was founded in January and soft-launched in March, serves the needs of social commerce sellers in Indonesia.
With a one-click checkout function, its browser plug-in simplifies the purchasing process. By monitoring the purchase histories of verified buyers, the company also equips sellers to reduce fraud risks.
“Our main goal is to become the evangelist of digital marketing and sales,” says Gandawidjaja.
A 3% transaction fee is levied by the social commerce enabler. Orderfaz assists sellers in reviewing order lists, sending invoices, and sharing checkout links with customers all through the messaging app’s user interface. It does this by utilizing a clever WhatsApp keyboard feature.
Within two months of its launch, Orderfaz reported receiving 600 sign-ups. Sastro Utama Media Group is one of the social commerce companies it has worked with.
To advance platform development and market expansion, the new funds will be used to hire talent. By the end of the year, Orderfaz hopes to reach additional Southeast Asian markets, according to Gandawidjaja.