Singapore-based gaming venture capital firm Chimera is leading a $1 million seed investment round for PlaySuper, a gaming commerce platform that incorporates real-world rewards into mobile games. Dhruv Vohra, Managing Director at Meta APAC Emerging Markets, IAN Capital Fund, and Audacity VC also participated in the round.
Strengthening product development, growing brand partnerships, and expanding operations throughout India and Southeast Asia are the goals of the proceeds.
PlaySuper was established using a rewards-as-a-service business model by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO). By providing a plug-and-play SDK that enables them to incorporate branded rewards into gameplay, it collaborates with game studios.
PlaySuper is compensated by brands for user engagement and conversions, and studios profit from increased retention and revenue without compromising user experience. Players, studios, and consumer brands all benefit from this.
“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real,” said Abhir Das, co-founder & CBO.
A new model, branded, non-monetary rewards like gift cards and consumer goods integrated straight into gaming experiences, is introduced by PlaySuper. Traditional in-game advertisements frequently interfere with gameplay, and cash-based rewards are subject to regulatory obstacles.
Early partners reported notable increases in user retention and monetization, and the company claims to have already surpassed $350,000 in monthly GMV.
