From playing games as hobbies, startups have turned around the gaming industry allowing people to follow their passion for the gaming industry and keep up with the trends, making sure of innovation in the gaming industry. India is booming in the gaming startup ecosystem expecting to become the world’s leading industry in the gaming sector.
Predicted to reach a value of $3.9 billion by 2025. The boom in the gaming industry is because of the youth introducing the masses to the Genre of gaming, and an increase in the number of laptops, phones, tablets and other gaming devices with high-speed internet accessibility. COVID-19 and the lockdown as well led to increasing in online gaming.
Some of the promising gaming startups in India currently are: India’s first phone-based startup-Dream 11, Paytm, Inception with over 100 million downloads, India’s leading developer and publisher-99Games
Another gaming start-up, Nazara Tech backed by Late Rakesh Jhunjhunwala has penetrated into the global gaming ecosystem, taking possession of multiple organizations in the last few years. The online gaming industry was understood well by Rakesh Jhunjhunwala even at the initial stages of the gaming industry booming. Owning 10.03%- 65.88 Lakh in Nazara tech in collaboration with global e-sports ventures. Nazara tech owns some of the most known products- Kiddopia, Cricket Championship, Nodwin and in e-sports- Sportskeeda, and Esports media, Halaplay, Qunami and OpenPlay in skill-based, fantasy and trivia games.
Chhota Bheem and Motu patlu series are two famous games the company is recognized by.
Nazara Tech aims to create a network in order to gain access to the gaming system globally. Nazara Tech, in the month of April, declared to invest $25 million in a US-originated game fund called BITKRAFT ventures. A leading investment platform for gaming and Web3.0.
With an experience of over 18 years in the digital space, Manish Agarwal is currently the CEO of Nazara Tech and has been heading the gaming venture since 2015. Focusing on business models which can keep up with shifting digital trends. “Nazara Tech is expected to grow by 35% by the year 2023. We have seen the stabilization of unit economics for game field early learning business,” said Manish Agarwal.
According to reports the gaming company, Nazara Tech saw a rise of 22% in the net profit for the month of June 2022. The Indian gaming developing space has gained a lot of traction in the last few years globally. Nazara Technologies is a wide gaming and sports media platform coming up in various developed markets. The company has its presence in India, Africa and Northern America serving interactive gaming, eSport, and ad-tech.