Inflection Point Ventures (IPV) led the Rs 6 crore seed round for That Sassy Thing, a women-first sexual wellness brand.
Chandigarh Angels Network, Kirti Jangra (Animall Technologies), Saurabh Munjal (Lahori Zeera), and Bala Sarda (Vahdam Teas) are among the other participants.
Sachee Malhotra and Himanshu Bhalla founded the business in 2021, and its products include intimate washes, lubricants, and full-body massagers. Additionally, it offers free online masterclasses for sex education.
Increased distribution through new channels, better brand positioning, and product line expansion are all planned uses for the proceeds.
The startup claims to have served over 50,000 customers in India and experienced 200% year-over-year growth. In addition to a few cafés in Delhi NCR, products are offered on their website and on platforms like Blinkit, Zepto, and Swiggy Instamart.
Market research predicts that by 2030, the Indian sexual wellness market will grow to a value of Rs 24,000 crore.
