With a US $153 million series C investment from WestBridge Capital, LeadSquared, an Indian sales automation SaaS company, has become a unicorn.
The firm intends to increase its expansion investments in North America and India with the help of this finance. Additionally, it plans to begin construction projects in Asia Pacific, Europe, Africa, and the Middle East. Additionally, it wants to expand its product line and finance acquisitions.
“To support our growth, we plan to double our headcount in the next 18 months,” said Nilesh Patel, LeadSquared co-founder and CEO.
In a series B investment led by Gaja Capital in 2020, the firm most recently raised US $32 million.
LeadSquared supports organizations by providing a CRM platform, collecting and managing leads from various channels, and routing them to the appropriate teams. This makes sure that clients, depending on the nature of their inquiry, are automatically assigned to the digital, contact centre, or field agent agents. It claimed to have more than 2,000 clients throughout the globe.
Along with a developer platform, the company recently unveiled tools for digitalizing application processing and analytics of sales success.
Prashant Singh and Sudhakar Gorti, together with Patel, launched LeadSquared in 2011.
With a compound annual growth rate of 27.5 percent, the SaaS market is expected to reach a global market value of US $716.5 billion in 2028.