Zeotap GmbH, a consumer behaviour-focused customer intelligence platform, has extended its Series C fundraiser with an additional infusion of $18.5 million (Rs 137.67 crore at current exchange rates).
The Berlin- and Bengaluru-based company has raised this capital from SignalFire, a San Francisco-based venture firm that focuses on investments across the seed and early growth stages.
Zeotap secured this capital exactly four months after it said it raised $42 million in its Series C round from investors including Neue Capital, Coparion, Kathaka – the family office of Caroline Rupert – and MathCapital.
Zeotap was founded in 2014 by Projjol Banerjea, Daniel Heer and Stephan Schwebe. Its platform provides clients with integrated modules such as customer data unification, identity resolution, enrichment, analytics, and modelling.
It will use the Series C capital to invest in its customer data platform and ID+, its universal marketing identity solution. It will also accelerate the adoption of its platform across its 14 active markets.