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$100k Guinness, Promasidor led raised by Nigerian agri-tech startup Zowasel

Zowasel is an agricultural technology startup that is working to create a sustainable and environmentally friendly value chain that will benefit communities, people, and the earth.

It has a network of over 1.5 million smallholder farmers in Northern Nigeria, and it began operations in the Niger-Delta region of Nigeria to support smallholder farmers in the oil palm and cocoa value chains. It collaborates with national and multinational crop processors to create a platform for local crop sourcing as well as worldwide commodity export.

The “Zero Hunger Sprint” was created by the United Nations World Food Programme as a platform for innovators to put their ideas into action in order to end hunger by 2030. The purpose is to provide agriculture companies with additional resources to help them advance their discoveries.

On July 30, at the inaugural 2021 Zero Hunger Sprint event in Lagos, Zowasel secured two contributions totalling $100,000 from a total of $250,000 in investment commitments from five business organisations.

Zowasel will participate in a six-month support programme thanks to sponsorship from Guinness and Promasidor. It also offers customer acquisition possibilities, as well as agreements with Guinness and Promasidor to add to its roster of marketplace off-takers and users of its supply chain traceability and sustainability software.

“We are glad two giants in Guinness Nigeria and Promasidor find us worthy of investment, we are even more excited about the opportunity, trust, and confidence bestowed upon our company. We look forward to working and collaborating with these amazing companies to understand their sustainability goals, supply chain, and traceability needs,” said Zowasel co-founder and chief executive officer (CEO) Jerry Oche.


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