Pet food and nutrition brand Lickicious raises Rs 19 Cr from Prath Ventures

In an effort to increase its yearly turnover to Rs 100 crore, pet food and nutrition company Lickicious has obtained Rs 19 crore in growth capital through a combination of institutional debt and equity.

The founders of Atomberg and a number of prominent industry CXOs are among the company’s early backers, with Prath Ventures leading the institutional support in the round.

Lickicious, which was founded in 2024 by Shashwat Sahai and Chandan Jha, is run by Nuvexo Wellness Pvt Ltd and offers dog and cat food and nutrition products.

Three areas—capacity, capability, and category expansion—will receive the new funding. In order to boost production capacity, enhance supply reliability, and fortify control over product quality, the company is building a 60,000 square foot manufacturing and distribution footprint.

Additionally, Lickicious will make investments in supply chain management, production, quality, R&D, branding, and business operations. In order to transition from its digital first approach to an omnichannel pet nutrition business, it intends to broaden its portfolio across products, formats, species, and sales channels.

Over the next ten years, the company hopes to rank among the top three pet food companies in India, with a significant milestone of Rs 100 crore in yearly revenue.

Nuvexo Wellness cofounder Shashwat Sahai stated, “Our next phase is about building better products, stronger manufacturing, and a stronger brand.”

According to Harmanpreet Singh, managing partner of Prath Ventures, the pet food business in India is becoming more and more product and trust-driven. In order to support its next stage of growth, he continued, Lickicious is investing in manufacturing, product development, category extension, and channel expansion.

In all of its pet food and nutrition products for dogs and cats, the firm prioritizes quality, palatability, and straightforward nutrition.