AI personal care brand Honestly raised Rs 3.2 Cr Pre-seed funding from Better Capital

Honestly, an AI-powered platform for beauty and personal care, raised Rs 3.2 crore in its pre-seed round led by Better Capital, with participation from senior executives from Flipkart, Polygon, and Cred, as well as Kunal Shah-led QED Innovations.

The money will be utilized to launch the product initially and to see early indications of product-market fit.

Honestly, founded by Karishma Rathaur, will facilitate peer-to-peer connections for the exchange of product reviews.

With a focus on business-to-business (B2B), the revenue model will let other brands incorporate widgets into their product pages and utilize the platform’s APIs. In the upcoming years, the company hopes to reach one million users in India.