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Advotics secures funding led by East Ventures

Indonesia: Advotics, an Indonesia-based SaaS startup specializing in supply chain solutions, announced today it has secured an undisclosed amount in a new funding round led by East Ventures.

The company said it will utilize the fresh funds to extend its commercial footprint in the SME market by expanding its sales team.

Founded in 2016 by Boris Sanjaya, Hendi Chandi, and Jeffry Tani, Advotics provides end-to-end integrated supply chain solutions to a variety of clients ranging from SMEs to international companies. The company noted its clientele base includes Exxonmobil, Sampoerna, and Danone, among others.

Advotics currently has nine SaaS products that provide solutions across production, warehousing, and distribution. Utilizing QR codes printed on the product packaging, Advotics helps brands to track inventory at every point along the distribution line, including information on sales forces activities and empty stock.

The company also expanded its system by including solutions for inventory, routing, and collection.

“There are millions of manufacturing and distribution companies operating in Indonesia. We believe that the US$3 billion enterprise software market in Indonesia will keep growing as more and more of these companies join the digital transformation,” said Boris Sanjaya, CEO and Co-Founder of Advotics.

“We are able to help principals and brands track inventory every step of the way up to the end of their supply chain, be it modern retailers, micro merchants (warung), or individual resellers. Advotics is also able to solve deep-rooted supply chain problems that most companies face in their warehouse operations, delivery routing efficiency, and sales team dispatch with advanced technology,” opined Jeffry Tani, CPO and Co-Founder of Advotics.


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