BeLive Technology, a Singapore-based live-streaming solutions provider, has raised SGD6 million (US $4.5 million) in bridge capital led by FTAG Ventures, a fintech, media, education, and mobile startup investor.
BeLive will use the funding to further its artificial intelligence (AI) and machine learning (ML) capabilities in live-streaming. It also plans to work with e-commerce companies, applications, and brands to deliver its live-video and live-commerce solutions to the worldwide market.
The funds will also be used to increase the company’s existing staff of 80 to 100 people and expand its local operations into other areas such as the United States, Europe, and the Middle East.
BeLive enables any website or app to stream live video with interactive aspects like live purchasing platforms and statistics, live virtual gifts, and live trivia games.
Co-founder and CEO Kenneth Tan said, “We’re in the midst of a direct-to-consumer revolution, with live video omnipresent in every brand’s customer engagement strategy. Our company always believed that the adoption of live video was inevitable. However, we were still astounded by the success of our customers like Trendyol, who easily rocketed past the million-viewer mark in their beta live streams.”
The company says that its live feeds have been viewed by more than 100 million people across the world, totaling more than 50 million hours of video.
Singapore’s Mediacorp and incumbent Speaker of Parliament Tan Chuan-Jin are among the firm’s other noteworthy shareholders.
Singapore, Vietnam, and Shenzhen are the three locations where BeLive operates in the area.