A Category II Alternative Investment Fund (AIF) targeted at India’s consumer sector has been introduced by Atom XVII, a recently founded investment firm.
By the end of July 2026, the fund hopes to close for the first time with a corpus of Rs 75 crore. It will concentrate on pre-Series A investments in high-growth consumer areas and has already obtained soft commitments totaling Rs 40 crore.
Along with other well-known investors, Mohit Mutreja of the Alphagrep Group is one of the limited partners in the fund, which will be anchored by Safari Commercials.
Atom XVII supports founders throughout the pre-seed to Series A stages, with a focus on the consumer industry in India. With an average ticket size of Rs 3 crore per investment, the firm hopes to assemble a portfolio of 13 to 15 businesses.
With an emphasis on markets outside of Tier-I cities, it intends to invest in a variety of new consumer categories. Additionally, the fund will look to invest with co-investors and funds that share its values.
Before the official fund close, Atom XVII has already started finding deals and stored its first investment. In keeping with its goal ticket size, the firm led a bridge round in Nothing Before Coffee (NBC) earlier this year, investing Rs 3 crore. A second investment in the athleisure wear market is also in advanced talks.
Atom XVII, a consumer-focused early-stage investment fund established as a Category II AIF in India, was founded by Harsh Kapadia.
