In a strategic move to foster entrepreneurship and support aspiring women startups, leading media investment company, GroupM, creative media agency, Mindshare India, and iconic food brand, Britannia Marie, have decided to collaborate and launch the exciting new venture, ‘My Startup Show Dhonni Meyer Upakkhan.’
Commenting on the launch of the show, CEO, Mindshare South Asia, Amin Lakhani, said, “We are proud to partner with Britannia Marie Gold and Motion Content Group to bring India’s first only Women entrepreneurs show to television. This unique initiative aligns with our commitment to promoting diversity, innovation, and entrepreneurship in India. We are excited to witness the journey of these talented women entrepreneurs and provide them with a national platform to showcase their ideas and inspire others.”
Ashwin Padmanabhan, president, GroupM India said, “We are thrilled to announce the launch of Britannia Marie Gold My Startup Show, Dhonni Meyer Upakkhan, with Britannia Marie Gold as its title sponsor. This show is a celebration of the unstoppable spirit of aspiring women entrepreneurs, fuelled by the passion to grow their businesses. This ground-breaking television initiative not only provides a valuable platform for women entrepreneurs to showcase their talents but also inspires the next generation of female business leaders in India.”
The collaboration aims to create a platform which focuses on empowering budding female entrepreneurs who do not have access to resources or expertise, by providing them with an opportunity to showcase their innovative ideas.
The platform will help business owners to pitch their ideas to a panel of industry experts and will gain valuable feedback, and potentially secure funding in order to kickstart their startup.
GroupM is a global media investment firm, which specializes in media planning, buying, and optimization services.
Mindshare India is a renowned creative media agency known for its innovative marketing solutions. The agency focuses on delivering effective campaigns resonating with the target audience.
With this collaboration on “My Startup Show Dhonni Meyer Upakkhan”, these three influential firms are aiming to back and nurture the startup ecosystem in India. By recognizing the potential and creativity of young entrepreneurs and helping them with necessary resources and guidance to transform their ideas into successful startups.
Through this collaboration, GroupM, Mindshare India, and Britannia Marie are looking to inspire the entrepreneurial culture by empowering young innovators to make their mark in the Indian startup ecosystem.
