Breaking NewsMENA Beehive receives follow on funding

Mecca:, a maker of intelligent traffic systems that use Artificial Intelligence (AI) technologies to improve road safety, has received a follow-on investment from Wa’ed, the entrepreneurship arm of Aramco. was established in Mecca al Mukarramah in 2017 by Saudi-based entrepreneurs Sohaib Khan, Dr. Saleh Basalamah, Dr. Anas Basalamah, and Muhammad Amin. The company’s software is being used to improve the effectiveness of traffic systems in the UK, the United States, Oman, Egypt, Spain, and Peru. is also bidding on projects in Argentina, Saudi Arabia, Nigeria, and Egypt.’s video-analysis software goes beyond conventional traffic-monitoring speed cameras to identify, for example, drivers who make sudden lane changes, are driving without a seatbelt or driving while operating a smartphone, the startup states.

Sohaib Khan, Chief Executive, and Co-Founder commented, “This second round of financing from Wa’ed will enable to bring its life-saving technology to more regions around the world. As a Saudi startup, we are grateful for the continued support from Aramco’s entrepreneurship arm, which is helping bring Saudi solutions like’s to a global audience.” plans to use the new funding, its second since 2019 from Wa’ed Ventures, to engage new global customers as its initial projects mature and go into deployment.

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