London: IQONIQ, a new fan engagement platform exclusively targeting the world of sports and entertainment, has announced it has entered into a €100 million capital funding agreement with the Luxembourg based investment corporation Lux Media Investments. The funds will be used to secure the company’s continuous development and global expansion.
News of the investment comes with IQONIQ, headquartered in Monaco and founded in 2019, having grown considerably over the past 6 months, despite the impact of COVID-19. During this period, the platform has added a host of new high-profile employees and Advisory Board members, as well as formalising partnerships with rights-holders such as Euroleague Basketball, Olympique de Marseille, AS Monaco, North Carolina FC and the Drone Champions League.
Lux Media Investments is a Luxembourg-based private investment company, headed by a group of investment bankers, media entrepreneurs, pioneers and industry leaders, former sports professionals – including former executives of Time Warner, Walt Disney, Sony, amongst others.
IQONIQ CEO Kazim Atilla said, “We are very pleased to have secured a financial partner with exceptional experience and know-how in the media industry for IQONIQ. The challenges that have come this year with the pandemic have in many ways reinforced and supported our vision to bring fans closer to their stars, no matter where they are in the world. With this new investment, we will be able to continue our growth alongside new partners and accelerate our plans to revolutionise the world of fan engagement.”