Coimbatore: Skin and personal care brand Juicy Chemistry has raised $6.3 million in its maiden institutional round led by Belgium-based investment firm Verlinvest, the company said in a statement. This marks one of the largest Series A rounds in a direct-to-consumer (D2C) brand in the beauty and personal care space.
Juicy Chemistry has passed a special resolution to allot 20 equity shares and 21,866 Series A preference shares at an issue price of Rs 15,992.41 per share to raise Rs 35 crore or $4.8 million in its Series A round for now. It appears that the company will receive the rest of the amount soon to make the total of $6.3 million as mentioned in its statement.
After bootstrapping for six years, the Coimbatore-based startup had raised its angel round of $650K from Amit Nanavati in May 2020 and he now holds a 20.96% stake in the seven-year-old company.
Juicy Chemistry offers a range of skincare products consisting of cleansers, moisturizers, floral waters, gourmet soaps, and hair masques. It’s worth noting that Purplle also sells Juicy Chemistry’s products on its platform.
The company directly competes with the likes of Sugar Cosmetics, Mamaearth, and Plum and to some extent with Nykaa and Purplle who also sell private labels in the beauty and wellness space.
Separate filings show that for the fiscal year 2019-20, Juicy Chemistry has recorded operating revenue of Rs 3.71 crore with a total expenditure of Rs 3.91 crore. The company’s loss during the period was recorded at Rs 17 lakh. In the ongoing fiscal, it claims to have seen a 300% jump in revenues with a growing customer base.