A more customized and elegant way of packaging gifts, bringing a smile in the form of corporate gifts. To generate a perfect combination that suits everyone mixing it with the customization and the cause of celebration.
Incubees: Tell us about yourself and your journey, what made you think of this idea?
Kavita Malaviya: “Spreading happiness is the only definition of being successful”. I found this secret within the home itself. My mother was well versed with handicraft works. I saw how happiness tied with colourful reshmi threads in the layer of bedsheets. Yes, her dedication to selecting the thread shows emotions, love, compassion, and power in the single piece. It was magic, when the product reach to customer, it doubles the magic. Her passion and dedication reflect her identity of love, happiness, and work satisfaction. Seeing anyone happy with the things she made, was a great inspiration for ME.
I am a master’s in business administration by academic and started my professional journey as a human resource manager. I got an opportunity to work with 1000+ employees, employers, vendors, clients which made me perfectly clear in my mind that spreading love and happiness is key to holding people together. My profession rerouted me towards my roots.
Mixing these two ideas, it became evident that mixing gifts with little love and affection can hold any type of relationship. The idea of NikavSocio is to indulge the performance of Employer with Employees, Clients with Customers, vice-versa. The key to any business success is happiness at the workplace, affection for clients, and love for customers.
Incubees: What would you say makes ‘NikavSocio’ unique from other start-ups, was there something you did differently from others?
Kavita Malaviya: NikavSocio is not only focused to make the customers happy but what makes us different is in associating with our vendors which are just the local craftsmen and sharing happiness with them. ‘Smart Gifting’ a modern art- mixed with local craftsmen ship + an essence of personalization = A unique gifting idea to ‘spread happiness’.
Incubees: Where do you see your company in the next 5 years?
Kavita Malaviya: Spreading our network to at least the top 30 developed countries.
Incubees: Tell us about your marketing strategies?
Kavita Malaviya: We follow 4Ps of the marketing strategy: Product, price, promotion, and place. These are the key factors that are involved in the marketing of a good or service. Key Strategies to implement 4 Ps:
- Social media marketing
- Word of mouth
- Video advertisement
- Digitalization
Incubees: Tell us what kinds of corporate gifts do you have and what is the thought process behind these gifts?
Kavita Malaviya: NikavSocio has 1,00,000+ corporate gifts. Each corporate gift is linked with care, emotions, respect, values, ethics, recognition. We personalised the gifts as per the occasion or event that brings the motivation. The category of gifts is Plant based gifts, Electronics gifts, Edible gifts, Handicraft artifices. Except for electronic gifts which are a need of the hour, all our gifts are from the local vendors because we believe in hard work as well as the creativity of manufacturers who are neither billionaires nor big brands but pour the taste of purity and originality into the products they deliver. (http://corporategifts.nikavsocio.com/)
Incubees: Do you plan to raise funding for your business, or you will let it grow organically?
Kavita Malaviya: We started this venture organically and moving forward as it is. In the future, if any possibility comes across, we approach raising funding for growth.
Incubees: Tell us about your team and what keeps them motivated?
Kavita Malaviya: We work as a family. There are open heart discussions among team members. We celebrate all the achievements and downfall together. Our key to business is to spread happiness through our services, products, but firstly we apply to ourselves. We believe if we are happy then we can spread happiness around us.
Incubees: What would you say to the budding Entrepreneurs?
Kavita Malaviya: We Entrepreneurs are the future.
To know more, visit: https://nikavsocio.com/
