Ready Set Jet, a beauty products firm, has raised $291,500 (around Rs 2.11 crore) through multiple channels, it said on Wednesday.
Of this amount, $205,000 was raised via investors including influencer Ranveer Allahbadia, The Seed Lab, Trishul Capital, DailyCandy founder Dany Levy, and Causeforce CEO Julie Winfield. Apart from this, it has also raised $50,000 from an undisclosed Amazon US partner and around $36,500 via crowdfunding.
The company, set up by Shalini Vadhera, says its products are easy-to-use, are made with cruelty-free ingredients, and provide inclusive beauty. The crowdfunding component of the fundraising will also help provide access to more women to be part of the company’s equity, Vadhera said.
Apart from this, the company also operates the Ready Set Jet Institute, which uses a portion of product proceeds and donations for disenfranchised and underprivileged women around the world.