According to Bloomberg, Market Kurly, an online grocery firm with headquarters in South Korea, is expanding to Singapore. The business will market its goods on Lazada, which is owned by Alibaba, and its grocery service RedMart.
Customers in Singapore may now order meals from Market Kurly that are prepared and ready to eat via the RedMart app. There are presently 44 goods available from the company, including appetizers and soba noodles from the Michelin-starred Gwanghwamun Mijin restaurant.
CEO of Market Kurly Sophie Kim told Bloomberg that the company would eventually expand its product offering to include cold food and non-food items.
The move marks the South Korean company’s first venture outside. Singapore, she continued, is “a melting pot of culture and food,” and by working with RedMart, Kim’s business would be able to take use of the platform’s expertise and reach for upcoming product releases.
Former McKinsey and Bain consultant Kim established Market Kurly in 2015. The site enables customers to place online meal and grocery orders for delivery the next morning. The Korean grocery firm was the first to achieve unicorn status.
The business is getting ready to list on the Korea Exchange. It has received more than $700 million in finance so far.