Gurugram: Slurrp Farm, a children-focused healthy snacks brand, has raised $2 million (about Rs 14.6 crore) in its Series A round of funding led by venture capital firm Fireside Ventures.
The company plans to deploy the capital for product innovation, marketing, and growing its inventory to cater to increasing demand, it said in a statement.
Slurrp Farm, operated by Delhi-based Wholsum Foods Pvt. Ltd, is also looking to strengthen its team and strengthen its direct-to-consumer distribution channel.
The startup was launched in 2014 by Shauravi Malik and Meghana Narayanan. Malik, an alumnus of the University of Cambridge, was earlier working with JP Morgan. Narayanan, a Harvard Business School graduate, was previously associated with McKinsey & Co.
The brand has a portfolio of 25 products which include porridges and cereals, puffed snacks for children, millet pancakes, millet dosa, and cake mixes. It claims it sells around 1,00,000 units to about 40,000 customers a month.
The products are available in over 600 retail stores and online grocery shopping portals across India, the UAE, and Singapore. Slurrp Farm plans to enter new cities within India and expand its footprint in the UAE.