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To manage its operations, SA’s agri-tech startup FarmTrace raised funding

FarmTrace, a cloud-based farm management tool that provides a wide range of tools to help farmers manage their operations, is a South African agri-tech startup that has raised an undisclosed sum of money to support its expansion.

FarmTrace is a top agricultural ERP system with offices in Tzaneen, Limpopo, and Stellenbosch, South Africa. It offers farmers cloud software to supplement their operational needs. All production activities are combined into a single management platform by the FarmTrace software, allowing farmers to oversee and manage their businesses from any location in the world.

Secha Capital and Hassium Capital have announced a “large” equity investment in the company that will increase FarmTrace’s capacity and guarantee ongoing client success. FarmTrace wants to reach more farms, offer more products, and cover more ground.

“FarmTrace started in 2015 and we have bootstrapped exponential growth by working intimately with our clients to solve their needs. We have a long backlog of interested farms, so we decided to raise capital to accelerate our growth and meet the needs of more farmers by hiring additional software developers, engineers, project managers, and implementation consultants,” said Jacques du Plessis, FarmTrace co-founder, and CEO.

“We’ve met with many agri-tech companies that treated agriculture as a homogenous sector and were not built with the farmer in mind. The FarmTrace team knows the key pain points in farming operations and developed a solution to solve them”, said Brendan Mullen, managing director of Secha Capital.





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