Mumbai: WittyFeed, popularly remembered as the fastest growing viral content platform, today announced its pivot to a hyper-localized, professionally-generated content platform, STAGE, as a result of the company’s evolved vision to cater to the new BHARAT.
Bridging the need gap for local and dialect based content in India for multilingual Bharatwasis and in-line with Government of India’s mission to ‘Go vocal for local’, STAGE aims to celebrate the glory of BHARAT in its most authentic and relatable form through two brand-new offerings – Nukkad by STAGE as a reinvented Bharat-inspired avatar of WittyFeed, and, STAGE, a first of its kind, artist-led and dialect-based OTT platform.
The OTT platform would strive to offer unique and original content in local dialects such as Haryanvi, Rajasthani, Bundelkhandi, Bhojpuri etc. through art forms such as comedy, folk, poetry, storytelling and motivational content. It has already garnered enthusiastic response in its beta stage in Haryanavi.
‘Nukkad by STAGE’ is inspired by everyday conversations of Bharatwasis that often happen at local tea stalls, community meetings, street corners. It offers informative yet entertaining and relatable content (short format videos) in the form of fictional character-led shows under entertainment, politics, health, fake news, tech, to culture, sports, lifestyle, and even finance. It aims to bring world-class sensible and satire-based content on the lines of popular Comedy Central shows by Jimmy Fallon and Trevor Noah to BHARAT in a language that’s inclusive and familiar. Along with bringing professionally generated original content, Nukkad aims to fill the void for sensible content tackling complex issues like financial literacy, current affairs and more.
Vinay Singhal, Co-Founder & Chief Executive Officer, STAGE, said, “Content consumption in India has seen a tremendous shift in the last few years with hyper-local content taking the lead across the country including metros. The rise in internet penetration and smartphone usage has led to this shift. The audience in BHARAT is looking for a platform that truly represents them and caters to their dialect. At STAGE, we aim to revolutionize the way 450 million+ Bharatwasis consume content and build a new category for professionally-generated and sensible content in not just local Indian languages but also dialects. STAGE is committed to bringing original content in Indian dialects that showcases the depth, history, honesty, and integrity of Bharat.”