Pinewood Technologies Group PLC (“Pinewood.AI”) has proposed to acquire Seez, a Dubai-based pioneer in AI-powered automotive solutions, for $46.2 million in equity value in cash and shares, with the share component expected to double over the next three years. Tarek and Andrew Kabrit founded Seez in 2016 with the innovative concept of an app that could identify any car from a single image (think Shazam for cars). Almost 3 million users were drawn to this vision in a short period of time. Seez turned from a well-known mobile app to a leading auto AI company after realizing the changing needs of both customers and dealerships.
Today, Seez provides a comprehensive SaaS platform powered by AI and ML and built on proprietary technology, having expanded to 16 markets worldwide, from Mexico to Australia. Among their offerings are omnichannel and e-commerce modules, AI-powered digital marketing services, and an AI virtual assistant. Among its expanding list of Tier 1 clients are major auto dealer groups, original equipment manufacturers, and online classifieds. Seez has also established important alliances with leading finance, insurance, and SaaS companies around the world. By December 2024, the company’s recurring revenue was $4.4 million, five times higher than the year before. By December 2025, it is expected to triple again, demonstrating its rapid growth.
Pinewood.AI is leveraging the growing significance of AI in automotive retail through its proposed acquisition of Seez, which offers a potent combination of sophisticated AI capabilities, a devoted customer base, and a solid financial foundation. With a high-margin, recurring revenue model and more than 1,300 customer rooftops, Seez immediately enhances Pinewood.AI. Lithia Motors Inc., Pinewood’s parent company and the largest dealer group in the world, is fully in favor of this strategic move and intends to integrate Seez’s AI Virtual Assistant, Seezar, throughout its global network of dealerships.
Tarek expressed his enthusiasm for the partnership, stating, “We are thrilled to join forces with Pinewood at such a pivotal moment in the automotive industry. By combining our advanced AI-driven solutions with Pinewood’s proprietary data and deep dealer integrations, we are creating a next-generation platform that will empower dealerships with smarter, more efficient tools to drive growth.” Tarek emphasised that the acquisition accelerates Pinewood’s expansion into the North American market while allowing both companies to redefine how dealers interact with technology, streamline operations, and enhance customer experiences. “The future of automotive retail is intelligent, autonomous, and data-driven—and we couldn’t have asked for a better partner to make that future a reality,” he added.
Pinewood.AI CEO Bill Burman reflected on the strategic importance of the proposed acquisition, noting that the partnership builds on their strong progress since Pinewood.AI’s initial investment in Seez in September 2024. “Seez is an outstanding company that has developed highly sophisticated AI and machine learning products that are increasingly critical tools for the automotive retail market and they are highly complementary to our own Automotive Intelligence Platform.” Burman said.
In the automotive industry, Seez and Pinewood are positioned as pioneers thanks to this proposed acquisition. They want to work together to spearhead the development of more intelligent, effective industry solutions that support their
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