A foodtech startup in the United Arab Emirates called MealPlanet has raised $6 million in a seed round. Renowned entrepreneurs Marc Lore and Samih Toukan led the round, along with regional venture capital firms Middle East Venture Partners (MEVP), AlTouq Group, Sanabil 500, Faith Capital, and Alturki Ventures.
MealPlanet, a company founded in 2024 by serial entrepreneur Khalid Baareh, fills a technology gap in the industry. The first meal plan delivery app that links customers to a variety of brands is called Mealplanet. With just a few taps, users can easily find, subscribe to, and manage their meal plans on the platform, which provides a lifestyle solution.
“We are thrilled to be backed by leading venture capital firms that share our vision and actively support our growth,” said Khalid Baareh, Founder and CEO of MealPlanet. “The funds will fuel our expansion plans and the continuous development of our proprietary technology stack, utilising intelligence to enhance and customise the consumer experience.” He added, “We are focused on digitising the meal plan delivery experience in the Middle East and providing consumers with unparalleled convenience, variety, and flexibility.”
With many more brands in the pipeline that are soon to launch, MealPlanet presently partners with over 100 reliable brands, including Prep & Co, Basiligo, PrepHero, The Lean Co., aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness, among others.
Walid Mansour, co-founder and co-CEO of MEVP, said, “We see a huge opportunity in the growing meal planning market, fuelled by the rising demand for healthy and convenient eating options. We’re excited about MealPlanet’s potential to lead this trend with their innovative technology and dedicated team. By aggregating various meal plans and offering top-notch service, MealPlanet is set to become a leader in promoting healthy lifestyles through smart technology and great offerings.”
MealPlanet intends to expand regionally in addition to its operations in the United Arab Emirates, beginning in the first quarter of 2025 with Saudi Arabia.
