A pre-Series A funding round led by Rukam Capital has raised Rs 8 crore for WiseLife, a company that sells all the yoga and home fitness necessities. Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar were among the four sharks who provided funding for it during its appearance on Shark Tank India Season 3.
Before this, in September 2024, the startup had raised $145K in a seed funding round.
The startup will use the new funding to establish itself as India’s leading provider of high-end, environmentally friendly yoga mats and other wellness items that combine distinctive style and affordability, according to a press release from WiseLife.
WiseLife was founded in 2022 by Prateek Kedia with the goal of enhancing daily wellness with carefully crafted yoga equipment. The company sells a carefully chosen selection of eco-friendly yoga mats, exercise equipment, and lifestyle accessories that combine sustainability, style, and durability at reasonable costs.
The global yoga mat market is anticipated to reach $26.5 billion by 2030, while the Indian market is expected to grow from $1.4 billion in 2024 to $2.2 billion by 2033, according to market research.
For the benefit of yoga and fitness enthusiasts, WiseLife hopes to continue experimenting and create even better products and content. According to the brand, it is expanding its customer base and intends to introduce new product lines, improve community engagement and content, and increase distribution in the upcoming year.
