YouTube, which is owned by Google, has revealed its intention to buy Indian social commerce firm simsim. The deal’s terms have yet to be revealed.
Simsim, founded by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha in July 2019, allows creators to publish video reviews of products from local companies in three regional Indian languages, with viewers being able to buy those things directly through the app.
This initiative, according to Gautam Anand, Vice President of YouTube APAC, would enable viewers to purchase products from Indian stores, allowing small businesses and retailers in India to access new customers in even more effective ways.
“There will be no immediate changes to simsim, the app will continue operating independently while we work on ways to showcase simsim offers to YouTube viewers,” the company stated in a blog post.